Quality certifications for nonprofits, charitable giving, and donor's trust: experimental evidence
Maja Adena (),
Julian Harke and
No SP II 2017-302r, Discussion Papers, Research Unit: Economics of Change from WZB Berlin Social Science Center
In an experiment, we test the impact of quality certificates on donations to a charity. Compared to the control group, participants presented with a quality certificate chose higher donations by around 10% and reported higher trust towards the same charity. The choice of donation values over time shows strong persistence such that the difference between the two groups remained even after all participants were informed about the certificate. Since the initially uninformed donors did not adjust their donations sufficiently upwards, we conclude that quality certification is less likely to affect giving of existing donors. Finally, we find no significant effect of information about certificate fees.
Keywords: non-profit certification; charitable giving; experiment; trust (search for similar items in EconPapers)
JEL-codes: D64 C99 D81 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-exp, nep-knm and nep-soc
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Working Paper: Quality certifications for nonprofits, charitable giving, and donor's trust: experimental evidence (2017)
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:wzbeoc:spii2017302r
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