Does Wikipedia matter? The effect of Wikipedia on tourist choices

Marit Hinnosaar, Toomas Hinnosaar, Michael Kummer and Olga Slivko

No 15-089, ZEW Discussion Papers from ZEW - Leibniz Centre for European Economic Research

Abstract: We document a causal influence of online user-generated information on realworld economic outcomes. In particular, we conduct a randomized field experiment to test whether additional information on Wikipedia about cities affects tourists' choices of overnight visits. Our treatment of adding information to Wikipedia increases overnight visits by 9% during the tourist season. The impact comes mostly from improving the shorter and incomplete pages in Wikipedia.

Keywords: field experiment; user-generated content; Wikipedia; tourism industry (search for similar items in EconPapers)
JEL-codes: C93 H41 L17 L82 L83 L86 (search for similar items in EconPapers)
Date: 2017, Revised 2017
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:zewdip:15089

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