The pulse of liability of foreignness: dynamic legitimacy and experiences effects in the German car market

Ulrich Kaiser () and Wolfgang Sofka

No 06-070, ZEW Discussion Papers from ZEW - Leibniz Centre for European Economic Research

Abstract: Globalization has provided many companies with new opportunities for growth and efficiency. This requires them to operate successfully across cultural and social borders. These can be stumbling blocks to internationalization and have been found to cause frequent errors and delays for multinational companies. Such liabilities of foreignness are persistent in nature. We investigate the causes behind these detrimental effects. We identify two major factors conceptually: a lack of legitimacy in the host country on the demand side and a lack of responsiveness on the side of the multinational corporation. We test these hypotheses empirically using a comprehensive sample of the German car market, which is especially suitable due to its established domestic producers and international competitors. Our results suggest that the two factors interact. For less experienced customer groups, we find that legitimacy is the dominant factor behind the effects of liability of foreignness. As customer experience increases, liability of foreignness caused by a lack of responsiveness becomes more of an issue.

Keywords: Liability of foreignness; internationalization strategy; globalization (search for similar items in EconPapers)
JEL-codes: F23 L62 M10 (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (2)

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Related works:
Working Paper: The Pulse of Liability of Foreignness: Dynamic Legitimacy and Experience Effects in the German Car Market (2007)
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:zewdip:5464

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