A Note on Pricing and Efficiency in Print Media Industries

Ulrich Kaiser ()

No 02-33, ZEW Discussion Papers from ZEW - Leibniz Centre for European Economic Research

Abstract: Actors on print media markets face two different (and interrelated) demand curves: the demand for copies and the demand for advertising space. This paper develops a realistic, yet simple, model of print media industries. In contrast to earlier studies, it takes into account that print media firms can neither set advertising space nor its price. A main finding of this paper is that competitive concerns regarding recent concentrations in print media industries are likely to be overstated since a print media firms? cover pricing is limited by its feedback on advertising demand.

Keywords: print media; advertising; product pricing (search for similar items in EconPapers)
JEL-codes: D4 L4 (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:zewdip:864

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