An Old and New Cooperative Alternative: Integration by Farmers Into Fluid Processing to Develop Local Brands to Capture Some of the Channel Margin

Ronald Cotterill () and Adam Rabinowitz

No 33, Issue Papers from University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy

Abstract: The branded integration strategy is not new. Recall that Agrimark owned Hood in a joint venture with Agway for many years. It did not work for many reasons, including the fact that Agrimark was prohibited by the U.S. Justice Department from direct representation on the Hood board of directors. Justice feared vertical foreclosure, i.e. if Hood was controlled by Agrimark then other non Agrimark farmers and cooperatives might not be able to sell milk to Hood. On this point let us hope that Justice exercises similar concern on the current Hood, National Dairy Holdings merger where vertical foreclosure will, if the merger is allowed as proposed by the companies, cut Agrimark producers off from Hood.

Keywords: branded integration; milk; new england; dairy (search for similar items in EconPapers)
Pages: 8 pages
Date: 2003-03
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.zwickcenter.uconn.edu/documents/issuepapers/ip33.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 500 Can't connect to www.zwickcenter.uconn.edu:80 (No such host is known. )

Related works:
Working Paper: An Old and New Cooperative Alternative: Integration by Farmers Into Fluid Processing to Develop Local Brands to Capture Some of the Channel Margin (2003)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zwi:ipaper:33

Access Statistics for this paper

More papers in Issue Papers from University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy Contact information at EDIRC.
Bibliographic data for series maintained by ().