Details about Bart J. Bronnenberg

Access statistics for papers by Bart J. Bronnenberg.

Last updated 2009-05-11. Update your information in the RePEc Author Service.

Short-id: pbr235

Working Papers

2005

1. Retrieving unobserved consideration sets from household panel data
   Econometric Institute Report, Erasmus University Rotterdam, Econometric Institute

2000

2. Modeling Unobserved Consideration Sets for Household Panel Data
   Research Paper, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. View citations

Journal Articles

2009

1. Brand History, Geography, and the Persistence of Brand Shares
   Journal of Political Economy, 2009, 117, (1), 87-115

2008

2. Brand competition in CPG industries: Sustaining large local advantages with little product differentiation
   Quantitative Marketing and Economics, 2008, 6, (1), 79-107
3. Measuring long-run marketing effects and their implications for long-run marketing decisions
   Marketing Letters, 2008, 19, (3), 367-382

2005

4. Spatial Models in Marketing
   Marketing Letters, 2005, 16, (3), 267-278 View citations