The Relationship Communication Structure - Uncertainty Avoidance Reflected in Romanian Websites Design

Doru Plesea (), Rodica Pamfilie and Irina Maiorescu
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Doru Plesea: Academy of Economic Studies, Bucharest, Romania
Rodica Pamfilie: Academy of Economic Studies, Bucharest, Romania
Irina Maiorescu: Academy of Economic Studies, Bucharest, Romania

The AMFITEATRU ECONOMIC journal, 2011, vol. 13, issue Special No. 5, 746-753

Abstract: As today’s society heads towards digitalization, the virtual environment gains a growing importance. Shaping the e-environment in accordance to the real environment in order to favour the activities and processes going to take place there requires a thorough design. However, cultural attributes of reflected inherently by design play a core part in how the information displayed on websites is perceived. The present paper aims to bring a perspective about transposing the proper communication structure into the website design, from the cultural point of view and from genders point of view, as it resulted from a research of Romanian students from Bucharest Academy of Economic Studies.

Keywords: cultural differences; website design; communication structure; gender cognitive differences; consumer (search for similar items in EconPapers)
JEL-codes: M16 (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:aes:amfeco:v:13:y:2011:i:specialno5:p:746-753

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