Linking Corporate Social Responsibility with Reputation and Brand of the Firm

Yifan He, Wenfang Lin and Justas Streimikis
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Yifan He: School of Economics and Management, Taiyuan University of Science and Technology
Wenfang Lin: School of Economics and Management, Taiyuan University of Science and Technology
Justas Streimikis: Division of Farms and Enterprises Economics, Lithuanian Institute of Agrarian Economics

The AMFITEATRU ECONOMIC journal, 2019, vol. 21, issue 51, 422

Abstract: There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of scientific debates among scholars. The paper analyses the relationship between CSR, Corporate Image, Corporate Reputation and Corporate Brand and their outcomes linked to the financial and other benefits of the firm and society. The main studies that are dealing with this subject were analysed, and the theoretical model that is linking these constructs was developed. The proposed model can be used for carrying empirical studies in specific industries and branches of the economy in order to assess the main measures to increase Corporate Reputation and maximise its outcomes.

Keywords: corporate reputation; corporate brand; corporate image; corporate social responsibility (search for similar items in EconPapers)
JEL-codes: Q01 Q35 Q51 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (29)

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