Virtual Front and Educational Impact: Virtual Reality Effects in War Tourism

Delia Popescu (), Ionut-Andrei Militaru, Daniel Bulin, Valentin Nita, Iuliana Pop and Cristina Ioana Balint (Curutiu)
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Delia Popescu: Bucharest University of Economic Studies, Romania
Ionut-Andrei Militaru: Bucharest University of Economic Studies, Romania
Daniel Bulin: Institute for World Economy, Bucharest, Romania
Valentin Nita: Alexandru Ioan Cuza University of Iasi, Romania
Iuliana Pop: Bucharest University of Economic Studies, Romania
Cristina Ioana Balint (Curutiu): Babe?-Bolyai University, Cluj-Napoca, Romania

The AMFITEATRU ECONOMIC journal, 2024, vol. 26, issue Special 18, 1160

Abstract: To better understand the factors influencing technological adoption and the benefits it offers for education, this study looks at the use of Virtual Reality (VR) in war tourism. To comprehend how social influence, effort expectations, performance expectancy, and facilitating conditions influence tourists' educational benefits and ` intentions to use VR, this study utilises the Unified Theory of Acceptance and Use of Technology (UTAUT). Using confirmatory factor analysis and structural equation modelling, we investigated 495 survey responses. The study shows that the UTAUT` factors have a strong influence on both behavioural intentions and the usefulness of educational services, especially those factors that emphasise social acceptance, ease of use, perceived value, and the need for infrastructure and support. It can be seen that the benefits significantly mediate UTAUT constructs and behavioural intentions to adopt VR. Therefore, travellers are more inclined to adopt and use virtual reality (VR) in war tourism if they perceive that it offers significant educational benefits. Implications for management include marketing promotion, user-friendly design, and the need to invest in quality VR educational content.

Keywords: Virtual Reality; war tourism; educational benefits; technology acceptance; Unified Theory of acceptance and use of technology; structural equation modelling (search for similar items in EconPapers)
JEL-codes: L15 L83 M16 M31 Q20 Q55 (search for similar items in EconPapers)
Date: 2024
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