Issues About Marketing Journals’ Special Issues

Salim Moussa ()

Journal of Emerging Trends in Marketing and Management, 2022, vol. 1, issue 1, 160-170

Abstract: A special issue (SI) of an academic journal is a collection of articles on a specific research topic or theme, guest-edited by experts in the field. These SIs are becoming increasingly popular among marketing journals. Surprisingly, this group includes the discipline’s top-tier and top journals. But, what are the consequences of the profusion of SIs, particularly in marketing’s most prestigious/reputable journals? What are the disadvantages of SIs’ new incursion, and sometimes even dominance? In this paper, the author investigates the SIs published over the last five years (i.e., 2018-2022) in marketing’s top and top-tier journals. The aim of doing so is to draw attention to SI-related issues such as space allocation, intellect left to rot, command economy of ideas, over-fragmentation/specialization of marketing, and publication ethics.

Keywords: Special issues; marketing journals; issues; publishing ethics. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.etimm.ase.ro/RePEc/aes/jetimm/2022/ETIMM_V01_2022_45.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aes:jetimm:v:1:y:2022:i:1:p:160-170

Access Statistics for this article

More articles in Journal of Emerging Trends in Marketing and Management from The Bucharest University of Economic Studies Contact information at EDIRC.
Bibliographic data for series maintained by Lucian Onisor ().