EFFECT OF A MASS MERCHANDISER ON TRADITIONAL FOOD RETAILERS

Oral Capps and James M. Griffin

Journal of Food Distribution Research, 1998, vol. 29, issue 01, 7

Abstract: Non-traditional retailers such as warehouse club stores, discount drug stores, and discount mass merchandisers are new competitors for traditional food retailers. It is expected that non-traditional retailers will account for roughly 14 percent of total grocery sales by the turn of the century. The impact of a particular discount mass merchandiser (Wal-Mart) on the sales of a conventional retail grocery outlet (David's Supermarket, Inc.) located in the rural areas surrounding the Dallas/Ft. Worth metroplex is analyzed. In this case study, Wal-Mart alone is responsible for about a 21 percent reduction in sales.

Keywords: Agribusiness (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27447

DOI: 10.22004/ag.econ.27447

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