USING CUSTOMER SURVEYS TO PROMOTE FARMERS' MARKETS: A CASE STUDY

David B. Eastwood

Journal of Food Distribution Research, 1996, vol. 27, issue 3, 8

Abstract: Changing food consumption patterns indicate that food retailers need to be responsive to patrons. Consumer surveys can be used to identify changes that should be made in the management of a facility and to identify relevant promotional messages for food shoppers. A survey of shoppers at a farmers' market is used to estimate a Poisson regression of the number of trips. Results provide a basis for the outlet becoming more responsive to consumer information needs.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlofdr:27898

DOI: 10.22004/ag.econ.27898

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