NEW COMPETITION FOR SUPERMARKETS: A CASE STUDY

Oral Capps

No 14322, Working Papers from University of Minnesota, The Food Industry Center

Abstract: Non-traditional retailers such as warehouse club stores, discount drug stores, and discount mass merchandisers are new competitors for traditional food retailers. It is expected that non- traditional retailers will account for roughly 14 percent of total grocery sales by the turn of the century. The impact of a particular discount mass merchandiser (Wal-Mart) on the sales of a conventional retail grocery outlet (David's Supermarket, Inc.) located in the rural areas surrounding the Dallas/Ft. Worth metroplex is analyzed in this case study. In this case study, Wal-Mart alone is responsible for about a 17 percent reduction in sales.

Keywords: Industrial Organization; Marketing (search for similar items in EconPapers)
Pages: 16
Date: 1997
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:umrfwp:14322

DOI: 10.22004/ag.econ.14322

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