METHODS AND INSTRUMENTS USED TO INCREASE COMPETITIVENESS OF PRODUCTION ORGANIZATIONS

Valentin Rau
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Valentin Rau: University of Craiova Faculty of Economics and Business Administration

Annals of University of Craiova - Economic Sciences Series, 2013, vol. 1, issue 41, 92-100

Abstract: Competitiveness, often confused with the company’s financial position, profitability or productivity, is the ability of an organization, at a given moment in time, to resist competition. Competitiveness is an intrinsic potential embodied in having a competitive advantage on the market. Profitability and productivity are only parts of the overall competitiveness measures outlining competitiveness. The competitive advantage is determined by several factors of influence: type of organization, type of competition, field of activity, level of knowledge regarding competitors. In order to gain a competitive advantage, it is necessary to analyze all aspects of the company, by means of using several methods and techniques.

Keywords: competitiveness; audit; management; “tight spots”; cost analysis (search for similar items in EconPapers)
JEL-codes: M11 M42 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:1:y:2013:i:41:p:92-100

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