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A MODEL OF THE STRATEGIC MANAGEMENT

Tomita Vasile, Luminita Florentina Popescu, Anica Iancu and Virgil Daniel Popescu
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Tomita Vasile: University of Craiova Faculty of Economics and Business Administration
Luminita Florentina Popescu: University of Craiova Faculty of Economics and Business Administration
Anica Iancu: University of Craiova Faculty of Economics and Business Administration
Virgil Daniel Popescu: University of Craiova Faculty of Economics and Business Administration

Annals of University of Craiova - Economic Sciences Series, 2014, vol. 2, issue 42, 103-108

Abstract: The strategic management represents a modern form of company’s management based on the prediction of the environmental changes, on the evaluation of the company’s internal potential and also on the operating of the modifications that are imposed in order to harmonize it with the environment, to achieve the mission and the established objectives, to assure its lasting survival. A model of the strategic management process is shown in this paper.

Keywords: strategy; strategic management; strategic plan; model; changes (search for similar items in EconPapers)
JEL-codes: C35 Q53 Q58 (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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