European Privacy Law and Global Markets for Data

Tobias Kretschmer, Christian Peukert (), Stefan Bechtold and Michail Batikas

No 14475, CEPR Discussion Papers from C.E.P.R. Discussion Papers

Abstract: We demonstrate how privacy law interacts with competition and trade policy in the context of the European General Data Protection Regulation (GDPR). We follow more than 110,000 websites for 18 months to show that websites reduced their connections to web technology providers after GDPR became effective, especially regarding requests involving personal data. This also holds for websites catering to non-EU audiences and therefore not bound by GDPR. We further document an increase in market concentration in web technology services after the introduction of GDPR. While most firms lose market share, the leading firm, Google, significantly increases market share.

Keywords: Privacy; Competition policy; Antitrust; Internet regulation; Compliance risk; Gdpr; Brussels effect; Cookies; Web tracking (search for similar items in EconPapers)
JEL-codes: K21 L12 L15 L86 (search for similar items in EconPapers)
Date: 2020-03
New Economics Papers: this item is included in nep-com, nep-eur, nep-ict and nep-law
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Citations: View citations in EconPapers (11)

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