Bigger is Better: Market Size, Demand Elasticity and Resistance to Technology Adoption

Stephen Parente () and Klaus Desmet

No 5825, CEPR Discussion Papers from C.E.P.R. Discussion Papers

Abstract: This paper's hypothesis is that larger markets facilitate the adoption of more productive technology by raising the price elasticity of demand for a firm's product. A larger market, either because of population or free trade, thus implies a larger increase in revenues following the price reduction associated with the introduction of a more productive technology. As a result, technology adoption is more profitable, and the earnings of factor suppliers are less likely to be adversely affected. Firms operating in larger markets, therefore, have a greater incentive to adopt more productive technologies, and their factor suppliers have a smaller incentive to resist these adoptions. This is the case even when there is no fixed resource cost to adoption. We demonstrate this mechanism numerically and provide empirical support for this theory.

Keywords: Market size; Technology adoption; Imperfect competition; Lancaster preferences (search for similar items in EconPapers)
JEL-codes: F12 O13 (search for similar items in EconPapers)
Date: 2006-09
New Economics Papers: this item is included in nep-cse, nep-dev and nep-int
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (18)

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