Powerful Women: Does Exposure Reduce Bias?

Rohini Pande, Esther Duflo, Lori Beaman (), Petia Topalova and ,

No 6922, CEPR Discussion Papers from C.E.P.R. Discussion Papers

Abstract: We exploit random assignment of gender quotas across Indian village councils to investigate whether having a female chief councillor affects public opinion towards female leaders. Villagers who have never been required to have a female leader prefer male leaders and perceive hypothetical female leaders as less effective than their male counterparts, when stated performance is identical. Exposure to a female leader does not alter villagers' taste preference for male leaders. However, it weakens stereotypes about gender roles in the public and domestic spheres and eliminates the negative bias in how female leaders' effectiveness is perceived among male villagers. Female villagers exhibit less prior bias, but are also less likely to know about or participate in local politics; as a result, their attitudes are largely unaffected. Consistent with our experimental findings, villagers rate their women leaders as less effective when exposed to them for the first, but not second, time. These changes in attitude are electorally meaningful: after 10 years of the quota policy, women are more likely to stand for and win free seats in villages that have been continuously required to have a female chief councillor.

Keywords: Economics of gender; Non-labour descrimination; Political economy; Development planning and policy (search for similar items in EconPapers)
JEL-codes: J16 O2 P16 (search for similar items in EconPapers)
Date: 2008-07
New Economics Papers: this item is included in nep-cwa, nep-dev, nep-exp and nep-pol
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (53)

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Related works:
Journal Article: Powerful Women: Does Exposure Reduce Bias? (2009)
Working Paper: Powerful Women: Does Exposure Reduce Bias? (2008)
Working Paper: Powerful Women: Does Exposure Reduce Bias? (2008)
Working Paper: Powerful Women: Does Exposure Reduce Bias? (2008)
Working Paper: Powerful Women: Does Exposure Reduce Bias? (2008)
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