Pomembna znanja in sposobnosti, ki odlikujejo uspešnega tržnika

Tina Vukasović

Journal of Innovative Business and Management, 2014, vol. 6, issue 1-2

Abstract: Spremembe poslovnega in širšega makroekonomskega okolja so privedle do dejstva, da se je disciplina trženja v zadnjih letih močno preoblikovala. Trženjski koncept se vedno bolj širi, poglablja, na novo definira in pozicionira. Trženje je zelo zahtevno, saj so potrošniki vedno bolj informirani, želijo si prilagojenih izdelkov in storitev

Keywords: marketing skills; macroeconomic environment; marketing concept; products; services; consumers (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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