Complex Strategic Integration at Nike: Strategy Process and Strategy-as-Practice Combined

Robert A. Burgelman
Additional contact information
Robert A. Burgelman: Stanford University

Research Papers from Stanford University, Graduate School of Business

Abstract: This paper documents complex strategic integration (CSI) at Nike that helped drive the company toward developing a global women's fitness business, which extended the corporate strategy and required collaboration of multiple business units. The study involved longitudinal field research to document the development of Nike's global women's business (pre-2006) and track its further evolution (2006-2014). The theoretical lens combined tools of strategy process with tools of strategy-as-practice. This helped highlight upward/downward and lateral leadership activities involved in CSI that complement the leadership activities highlighted by strategy process. The paper illuminates the relatively under-researched phenomenon of CSI and adds to knowledge about the structural factors and strategic leadership activities that affect its effectiveness. It also contributes by showing how received strategy process knowledge and strategy-as-process knowledge can be usefully combined to gain more complete and deeper insight in CSI.

Date: 2015-10
New Economics Papers: this item is included in nep-cse
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.gsb.stanford.edu/gsb-cmis/gsb-cmis-download-auth/406551
Our link check indicates that this URL is bad, the error code is: 404 Not Found (http://www.gsb.stanford.edu/gsb-cmis/gsb-cmis-download-auth/406551 [301 Moved Permanently]--> https://www.gsb.stanford.edu/gsb-cmis/gsb-cmis-download-auth/406551)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ecl:stabus:3348

Access Statistics for this paper

More papers in Research Papers from Stanford University, Graduate School of Business Contact information at EDIRC.
Bibliographic data for series maintained by ().