City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement

Constantinos-Vasilios Priporas, Nikolaos Stylos and Kamenidou, Irene (Eirini)

Journal of Business Research, 2020, vol. 119, issue C, 453-463

Abstract: The originality of the present study lies in that it examines generation Z residents' engagement with the city's social media during economic crisis in relation to city image, city brand personality and residents' overall satisfaction. In order to test our hypotheses, 947 usable questionnaires were collected in Thessaloniki, Greece via the mall intercept technique. The findings reveal the significant impact city image and city brand personality have on generation Z residents' engagement with city's social media. The results also demonstrate a negative linkage between residents' overall satisfaction and their engagement with the city's social media. Lastly, the results support that the relationship between residents' overall satisfaction and their engagement with city's social media accounts is moderated by the effect of economic crisis on residents' personal daily routine. Implications for theory and practice are also discussed.

Keywords: City image; City brand personality; Generation Z; Residents; Social media engagement; Economic crisis (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:119:y:2020:i:c:p:453-463

DOI: 10.1016/j.jbusres.2019.05.019

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