 Fostering growth patterns of SMEs through business model innovation. A tailored dynamic business modelling approachFederico Cosenz and Enzo Bivona Journal of Business Research, 2021, vol. 130, issue C, 658-669 Abstract: In the contemporary complex and fast-changing markets, there is persistent pressure for Small-and-Medium Enterprises (SMEs) to engage in business model innovation to promptly meet customer expectations and successfully compete for survival. In the last decade, multiple approaches to business model development and innovation have been explored. However, they have been primarily designed for large-sized companies, while SMEs display distinctive organizational attributes. Thus, SMEs require a tailored approach to design, experiment and innovate their business models, in order to frame the specific complexity of their value creation processes. This paper aims to explore how a Dynamic Business Modelling approach complies with inherent SME characteristics and serves as a lean strategy design tool for innovating associated business models. A case-study of a real SME currently involved in innovating its business model illustrates and discusses the empirical evidence emerging from the use of this approach. Keywords: SMEs; Business models; Dynamic business modelling; Business model innovation; System dynamics; Giglio.com; Case-study (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:130:y:2021:i:c:p:658-669 DOI: 10.1016/j.jbusres.2020.03.003 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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