Opportunities and challenges of using biometrics for business: Developing a research agenda

Arne De Keyser, Yakov Bart, Xian Gu, Stephanie Q. Liu, Stacey G. Robinson and P.K. Kannan

Journal of Business Research, 2021, vol. 136, issue C, 52-62

Abstract: Recently, biometric data generated by fingerprints, hand geometry, heart rate, voice patterns, facial characteristics and expressions, brain activity and body movement has increased in both volume and prominence. Surprisingly, academic business literature has remained relatively silent on the immense potential of biometric data, as well as on the various dangers that come with its collection and usage. This article sets out to (1) detail what biometric data entails and how it may be used, (2) describe opportunities associated with using biometric data in various business applications, (3) discuss challenges related to biometric data collection and usage, privacy and security, storage and safety, and potential for reduced inclusiveness and enhanced biases, and (4) outline related directions for future research.

Keywords: Biometrics; Technology; Ethics; Privacy; Security; AI; Bias (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:136:y:2021:i:c:p:52-62

DOI: 10.1016/j.jbusres.2021.07.028

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