Digital platforms for business-to-business markets: A systematic review and future research agenda

Deep Shree, Rajesh Kumar Singh, Justin Paul, Andy Hao and Shichun Xu

Journal of Business Research, 2021, vol. 137, issue C, 354-365

Abstract: The evolution of digital platforms has transformed the way businesses operate. Digital platforms have become popular and common in Business-to-Business (B2B) markets, thereby leading to increased interest of researchers. Even with the increasing interest, the field suffers from the lack of a comprehensive approach towards plugging the gaps left behind. This review presents a synthesis of the last ten years of research on digital platforms in B2B markets. Based on Diffusion of Innovation (DOI) and Technology-Organization-Environment (TOE) frameworks for adoption of innovation, the current study identifies the technological, organizational, and environmental context-based factors that play a major role in adoption of digital platforms in B2B markets. We also present a detailed overview of the research in terms of publication timeline, geographical distribution, industrial context, theory used, and methodology employed. In addition, we identify some significant gaps and set a future research agenda.

Keywords: Digital platforms; B2B market; Systematic review; Platform adoption; TOE framework; DOI framework (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (13)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296321005932
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:137:y:2021:i:c:p:354-365

DOI: 10.1016/j.jbusres.2021.08.031

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().