Consumer self-regulation: Looking back to look forward. A systematic literature review

Anna Elena Francke and Lorena Carrete

Journal of Business Research, 2023, vol. 157, issue C

Abstract: In recent decades, there has been a significant increase in consumer self-regulation research. This field is important for the welfare of consumers and society because of self-regulation’s role in in preventing problems including public health issues, such as obesity, deterioration of the natural environment, and revolving credit card debt. This systematic literature review uses a framework-based approach to present an organized and synthesized understanding of this field. The three factors that most frequently appear as the antecedents of consumer self-regulation are trait self-control, self-regulatory depletion, and chronic regulatory focus. Self-regulation has been the most studied regarding food and financial decision-making. The theory of self-regulatory strength model or self-control depletion model have been the main frameworks for most studies. This study proposes a research agenda based on identified opportunities and gaps, and offers guidelines for practitioners and policy makers to enable them to help consumers in improving self-regulation.

Keywords: Self-regulation; Self-control; Consumer behavior; Literature review; Dual-framework approach; Marketing (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322009262

DOI: 10.1016/j.jbusres.2022.113461

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