The impact of female dominance on business resilience: A technology adoption perspective

Marinette Kamaha Njiwa, Muhammad Atif, Muhammad Arshad and Nawazish Mirza

Journal of Business Research, 2023, vol. 161, issue C

Abstract: This study explores the relationship between women entrepreneurship and business resilience, the moderation of pre-crisis and during-crisis technology adoption, and female representation in top management in the aforementioned relationship. Building on the “mom-cession” theory, the authors propose an integrated multiple-moderation model to understand the boundary conditions that can reduce the negative effect of female dominance on business resilience. Using a sample of 9035 firms across 24 countries and employing a structural equation modeling technique for model testing, this study found a negative relationship between female dominance and business resilience. Female-dominated firms led by female top managers exhibited lower business resilience. The results showed that firms' pre- and post-COVID-19 technology adoption moderated the negative relationship between female dominance and business resilience such that this relationship was weaker for firms that had already adopted technology before COVID-19 and stronger for firms that adopted technology only during COVID-19.

Keywords: Female dominance; Business resilience; Technology adoption; COVID-19; Gender (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:161:y:2023:i:c:s0148296323002047

DOI: 10.1016/j.jbusres.2023.113846

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