Gliding from regenerative unlearning toward digital transformation via collaboration with customers and organisational agility

Clara Cubillas-Para, Juan Gabriel Cegarra-Navarro and Elena-Mădălina Vătămănescu

Journal of Business Research, 2024, vol. 177, issue C

Abstract: The digital evolution that businesses are facing highlights the need for organisations to be agile, to collaborate with customers and to change the mindset of employees and managers to achieve effective digital transformation. This study explores the role of regenerative unlearning, defined as a dynamic capability that enables organisations to adapt by systematically renewing knowledge structures, in customer collaboration, organisational agility and digital transformation. Using PLS-SEM, a sample of medium-sized Spanish manufacturing companies was analysed. The results show that regenerative unlearning improves customer collaboration, organisational agility, and digital transformation. Findings also show the influence of customer collaboration on organisational agility and of organisational agility on digital transformation. This research contributes to the literature by providing a better understanding of the importance of regenerative unlearning, collaboration with customers and agility in the digital context of the Spanish manufacturing industry.

Keywords: Digital transformation; Organizational agility; Collaboration with customers; Regenerative unlearning (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296324001413
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001413

DOI: 10.1016/j.jbusres.2024.114637

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().