Expanding the boundaries of digital orientation research: Scale development and validation

Bastian Kindermann, Corinna Vera Hedwig Schmidt, Florian Fengel and Steffen Strese

Journal of Business Research, 2024, vol. 185, issue C

Abstract: Firms keep struggling to realize the benefits of digital transformation processes. Research, therefore, proposes implementing a firm-wide organizational configuration with a digital orientation (DO) fostering digital innovation and transformation initiatives. However, exploration of DO remains somewhat constrained as existing measurement approaches are limited to secondary data. In this study, we develop a new scale to measure DO, specifically in survey-based research. Leveraging survey data from 1,488 top executives of German companies and drawing on the resource-based view, we empirically validate that our scale captures the performance-enhancing effects of DO.

Keywords: Digital orientation; Digital transformation; Digital business strategy; Firm performance; Empirical research; Scale development (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324003990

DOI: 10.1016/j.jbusres.2024.114895

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