Leveraging corporate social innovation by hybrid organizations: A strategic perspective from B Corps in Latin America

Sabrina Tabares, Marcelo Dionisio and Vinit Parida

Journal of Business Research, 2025, vol. 186, issue C

Abstract: Corporate Social Innovation (CSI) has been built upon evidence from traditional profit-seeking organizations, mainly Multinational Corporations (MNCs); however, there is limited understanding of how hybrid organizations implement CSI. Hybrid organizations mix profit and non-profit logic and hold the potential to pursue transformative change. This study explores the business strategies that enable hybrid organizations to engage in CSI for transformative impact. Focusing on B Corps, sustainability-oriented hybrids that address profit, people, and planetary issues, we conducted a multiple case study of twenty-one B Corps across Latin America. We describe how B Corps leverage CSI through transactional, iterative, and systemic strategic orientations across six business strategies. Our study provides a three-stage framework for implementing transformational change, offering insights into theory and practice, and addressing the growing demand for businesses to tackle Grand Challenges. Future research directions are also suggested.

Keywords: Corporate social innovation; Hybrid organizations; B Corps; Sustainability transitions; Strategic orientation for CSI; Transformative change (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324004491

DOI: 10.1016/j.jbusres.2024.114945

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