The use of organizational capabilities to increase customer value

Silvia Martelo, Carmen Barroso and Gabriel Cepeda

Journal of Business Research, 2013, vol. 66, issue 10, 2042-2050

Abstract: The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing customer value creation and the focus of this paper is on market orientation, knowledge management and customer relationship management. The aim of the study is also to identify possible combinations of these organizational capabilities and to propose and analyze a sequence that will allow the creation of superior customer value. Thus, the authors test how a firm should recombine its existing capabilities when customers demand superior value in the Spanish banking industry. The results show that a specific combination of organizational capabilities can increase the customer value.

Keywords: Dynamic capabilities; Knowledge management; Market orientation; Customer value (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:66:y:2013:i:10:p:2042-2050

DOI: 10.1016/j.jbusres.2013.02.030

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