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Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology

Kholoud Al-Qeisi, Charles Dennis, Eleftherios Alamanos and Chanaka Jayawardhena

Journal of Business Research, 2014, vol. 67, issue 11, 2282-2290

Abstract: Firms gain many benefits from well-designed websites. But which elements of website design quality really matter, and how do these elements influence usage behavior? With the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical foundation, this paper proposes that website design quality is a multi-dimensional construct with a higher-order structure that, when successfully incorporated into the UTAUT model, outperforms existing models. Results are based on a survey of 216 users of internet banking. Findings indicate that the technical, general content and appearance dimensions of a website are most important for users. These dimensions are significantly related to usage behavior directly and indirectly. A halo effect may influence overall evaluation of a website because the dimensions of website design quality are interrelated. The implication is that improvements to the appearance of a website should enhance the overall evaluation of the site, leading to greater usage intentions.

Keywords: Online behavior; Website design quality dimensions; Usage behavior; Technology acceptance (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (33)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:67:y:2014:i:11:p:2282-2290

DOI: 10.1016/j.jbusres.2014.06.016

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