 Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas: Introduction to a special topic sectionBrian T. Engelland Journal of Business Research, 2014, vol. 67, issue 2, 1-4 Abstract: This introduction to the special issue provides an overview and brief summary of the eight articles that follow and take up the issue's theme. Despite the fact that religion and religious world views exert considerable influence on consumer attitudes and behavior, mainstream business journals have presented little research that explores the relationship between religion and marketing. Articles featured in this special issue examine three themes of interest: (1) the influence of strongly held religious or non-religious world views on the marketing of socially responsible behaviors; (2) how religious world views influence the conduct of marketing; and (3) what marketing scholars can learn from the marketing practices of various religious organizations. The authors extend a note of appreciation to the reviewers of the many papers submitted to the issue and to the editor-in-chief of the Journal of Business Research, Arch Woodside. Keywords: Religion; Marketing; World view; Social responsibility (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:67:y:2014:i:2:p:1-4 DOI: 10.1016/j.jbusres.2013.03.005 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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