Replicating, validating, and reducing the length of the consumer perceived value scale

Gianfranco Walsh, Edward Shiu () and Louise M. Hassan

Journal of Business Research, 2014, vol. 67, issue 3, 260-267

Abstract: This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers.

Keywords: Consumer perceived value; Cross-national validity; Generalizability theory; Short scale (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (31)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:67:y:2014:i:3:p:260-267

DOI: 10.1016/j.jbusres.2013.05.012

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