Using service logic to redefine exchange in terms of customer and supplier participation

Guilherme D. Pires, Alison Dean and Muqqadas Rehman

Journal of Business Research, 2015, vol. 68, issue 5, 925-932

Abstract: Service logic emphasises value co-creation, although mostly contending that the customer alone creates actual value. Value co-creation and co-production imply customer and supplier participation, but the literature mostly omits participation issues. This paper disentangles notions of production and co-production from the creation and co-creation of value propositions, and from the assumptions underlying value-in-use. The focus is on participation in exchange by customers and suppliers and their contributions at various stages of the value creation process.

Keywords: Service logic; Participation; Customisation; Value creation; Value proposition; Value-in-exchange (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:68:y:2015:i:5:p:925-932

DOI: 10.1016/j.jbusres.2014.09.019

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