 Consumer responses to functional, aesthetic and symbolic product design in online reviewsMarina Candi, Haeran Jae, Suzanne Makarem and Mayoor Mohan Journal of Business Research, 2017, vol. 81, issue C, 31-39 Abstract: This research addresses calls to consider consumer responses to product design along three dimensions: functional, aesthetic, and symbolic design. Based on an analysis of online consumer reviews, this research sheds light on the role of all three design dimensions and reveals how each uniquely contributes to consumers' behavioral responses directly and indirectly though emotional arousal—a key mediator. Furthermore, an important distinction—rooted in consumer information processing models—is made between low-involvement and high-involvement products. The results indicate that the effectiveness of each of the three design dimensions differs depending on the level of product involvement. Taken together, the research findings highlight the importance of taking all three design dimensions into account, including the symbolic design dimension, which has received relatively little attention to date. Keywords: Product design; Functional design; Aesthetic design; Symbolic design; Online reviews; Product involvement (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:81:y:2017:i:c:p:31-39 DOI: 10.1016/j.jbusres.2017.08.006 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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