The effects of national cultural values on individuals' intention to participate in peer-to-peer sharing economy

Manjul Gupta, Pouyan Esmaeilzadeh, Irem Uz and Vanesa M. Tennant

Journal of Business Research, 2019, vol. 97, issue C, 20-29

Abstract: This study examines the role of cultural values on individuals' intention to rent out and rent products in peer-to-peer exchanges. We collected survey data from participants in eleven countries - China, India, Jamaica, Namibia, Pakistan, the Philippines, Russia, South Korea, Turkey, the United Kingdom, and the United States. Our findings provide evidence that, while both collectivism and masculinism positively affect individuals' intention to rent out and rent products, uncertainty avoidance significantly discourages individuals from renting out their products to others. We also find that the product category significantly affects renting out and renting intentions of individuals using peer-to-peer exchanges.

Keywords: Sharing economy; P2P; National culture; Hofstede; Uber; Airbnb (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (30)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:97:y:2019:i:c:p:20-29

DOI: 10.1016/j.jbusres.2018.12.018

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