 “Feel the Warmth” glow: A field experiment on manipulating the act of givingAmanda Chuan () and Anya Samek Journal of Economic Behavior & Organization, 2014, vol. 108, issue C, 198-211 Abstract: We conducted a field experiment with a charitable group to investigate whether giving the donor an option to write a personalized holiday card to the recipient influences giving behavior. Over 1500 households were approached in a door-to-door campaign and randomized to either a treatment group, in which donors were presented with the option to write their own card for the recipient, or a control group, in which donors were not given the option to write their own card for the recipient. We predict that treatment should increase contributions through making the gift more meaningful, but may also decrease contributions by increasing the transaction and social costs of donating. We find evidence in favor of the negative effects of costs from treatment, and no evidence of increased giving. We also observe that our treatment crowds out small donors (donors giving $5 or less). Keywords: Field experiment; Altruism; Meaning; Social pressure (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jeborg:v:108:y:2014:i:c:p:198-211 DOI: 10.1016/j.jebo.2014.09.011 Access Statistics for this article Journal of Economic Behavior & Organization is currently edited by Houser, D. and Puzzello, D. More articles in Journal of Economic Behavior & Organization from Elsevier |
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