The effect of SMS reminders on health screening uptake: A randomized experiment in Indonesia

Maja E. Marcus, Anna Reuter, Lisa Rogge and Sebastian Vollmer

Journal of Economic Behavior & Organization, 2024, vol. 227, issue C

Abstract: As cardiovascular diseases (CVD) become the leading cause of death in low- and middle-income countries (LMICs), this raises new challenges for health systems. Regular screening is a key measure to manage CVD risk, but the uptake of such services remains low. We conducted a randomized controlled trial in Indonesia to assess whether personalized and targeted text messages increase the usage of public screening services for diabetes and hypertension in the at-risk population. Our intervention increased screening uptake by 6.6 percentage points. We show that text messages can be effective in the context of a relatively new disease burden in LMICs, where population responses may still be shaped by low salience and missing screening routines.

Keywords: Health; Noncommunicable diseases; Information; Health systems; Screening uptake; mHealth; Text message reminder (search for similar items in EconPapers)
JEL-codes: C93 D83 I12 I15 I18 O15 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jeborg:v:227:y:2024:i:c:s0167268124003299

DOI: 10.1016/j.jebo.2024.106715

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