Revenue management by sequential screening
Mustafa Akan,
Barış Ata and
James Dana
Journal of Economic Theory, 2015, vol. 159, issue PB, 728-774
Abstract:
Using a mechanism design approach, we consider a firm's optimal pricing policy when consumers are heterogeneous and learn their valuations at different times. We show that by offering a menu of advance-purchase contracts that differ in when, and for how much, the product can be returned, a firm can more easily price discriminate between privately-informed consumers. In particular, we show that screening on when the return option can be exercised increases firm profits, relative to screening on the size of the refund alone, only if the expected gains from trade are higher for consumers who learn later. We show that in some settings (mean-preserving spread) the firm can achieve the complete-information profits and analyze the optimal contract in other settings (first-order stochastic dominance) in which the first-best allocation is not always feasible.
Keywords: Price discrimination; Revenue management; Dynamic pricing; Intertemporal price discrimination; Dynamic mechanism design (search for similar items in EconPapers)
JEL-codes: D4 D42 D82 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (44)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jetheo:v:159:y:2015:i:pb:p:728-774
DOI: 10.1016/j.jet.2015.07.016
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