Identifying consumer preferences for nutrition information on grocery store shelf labels

Joshua Berning, Hayley Chouinard (), Kenneth C. Manning, Jill McCluskey and David E. Sprott

Food Policy, 2010, vol. 35, issue 5, 429-436

Abstract: Nutrition labels can potentially benefit consumers by increasing product knowledge and reducing search costs. However, the global increase in obesity rates leads one to question the effectiveness of current nutrition information formats. Alternative formats for providing nutrition information may be more effective. Shoppers at a major grocery chain participated in choice experiments designed to identify preferences for nutrition information provided on grocery store shelf labels. Shoppers demonstrate a strong affinity for shelf-label nutrition information and the presentation of the nutrition information significantly affects their preferences as well. Several demographic variables help to explain differences in preferences.

Keywords: Nutrition; information; Grocery; stores; Labels (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (24)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0306-9192(10)00062-X
Full text for ScienceDirect subscribers only

Related works:
Working Paper: Identifying Consumer Preferences for Nutrition Information on Grocery Store Shelf Labels (2009)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jfpoli:v:35:y:2010:i:5:p:429-436

Access Statistics for this article

Food Policy is currently edited by J. Kydd

More articles in Food Policy from Elsevier
Bibliographic data for series maintained by Catherine Liu ().