 Elicitation formats and the WTA/WTP gap: A study of climate neutral foodsAndreas Drichoutis, Jayson Lusk and Valentina Pappa Food Policy, 2016, vol. 61, issue C, 141-155 Abstract: Private carbon-labelling programmes for food products can be seen as short term strategies for curbing carbon emissions. We conduct a field valuation experiment to determine whether consumers place a positive value on foods with climate neutral labels. We explore whether the estimated value of climate neutral foods can be influenced by several methodological choices, such as the valuation method (contingent valuation vs. inferred valuation), elicitation format (dichotomous choice vs. payment card), and reference point (willingness-to-accept vs. willingness-to-pay). We find that the WTA/WTP gap is similar between valuations elicited with the contingent vs. the inferred valuation method. However, we also find that the gap can be muted by using a payment card elicitation format. Overall, we find average willingness to pay premiums of up to 28% and 23% for climate neutral eggs and olive oil, respectively. Keywords: Climate neutral label; Willingness to pay; Willingness to accept; Contingent valuation; Inferred valuation; Payment card; Single bounded (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jfpoli:v:61:y:2016:i:c:p:141-155 DOI: 10.1016/j.foodpol.2016.03.001 Access Statistics for this article Food Policy is currently edited by J. Kydd More articles in Food Policy from Elsevier |
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