The Diversity-Uncertainty-Valence (DUV) model of generalized trust development

Jiyin Cao and Adam D. Galinsky

Organizational Behavior and Human Decision Processes, 2020, vol. 161, issue C, 49-64

Abstract: Generalized trust is critical for societies and organizations because it facilitates cooperation beyond the circle of familiar individuals. In contrast to specific trust, which is contained within a relationship, generalized trust represents one’s general willingness to trust others before knowing any specific information about a partner. We present a new theoretical model—the Diversity-Uncertainty-Valence (DUV) Model of Generalized Trust Development—which identifies the factors that determine generalized trust levels. We propose that three elements of social interactions—a sense of diversity, social uncertainty, and positive valence—determine generalized trust development. Diversity drives the generalization process, whereas social uncertainty and positive valence enable the trust development process. Three experiments and an internal meta-analysis confirmed the core prediction of the DUV model: social interactions among a diverse set of partners that produce positive outcomes under conditions of uncertainty will produce the highest levels of generalized trust.

Keywords: Generalized trust; Trust development; Diversity; Social interactions; Social uncertainty; Theoretical model; Decision making (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0749597818306630
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jobhdp:v:161:y:2020:i:c:p:49-64

DOI: 10.1016/j.obhdp.2020.03.007

Access Statistics for this article

Organizational Behavior and Human Decision Processes is currently edited by John M. Schaubroeck

More articles in Organizational Behavior and Human Decision Processes from Elsevier
Bibliographic data for series maintained by Catherine Liu ().