Hensher, D.A. and Mulley, C. Mobility bundling and cultural tribalism - Might passenger mobility plans through MaaS remain niche or are they truly scalable?

David Hensher and Corinne Mulley

Transport Policy, 2021, vol. 100, issue C, 172-175

Abstract: This short note is a topical issues paper focussing on the role that mobility as service (MaaS) might play in the future with a question as to whether it can grow to become a scalable product offer in the mobility market or whether it is destined to a niche offering. We consider arguments that may enable MaaS to be more than a niche product and have a supporting business case with the key element being a move beyond multi-modality to multi-services.

Keywords: Mobility as a service (Maas); Niche product; Scalable; Multi-service; Multi-product; Ambiguity and redundancy (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:trapol:v:100:y:2021:i:c:p:172-175

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DOI: 10.1016/j.tranpol.2020.11.003

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