Emerging Perspectives on Self Service Technologies in Retail Banking

Rajagopal () and Ananya Rajagopal ()
Additional contact information
Rajagopal: Tecnológico de Monterrey, Campus Ciudad de México
Ananya Rajagopal: Banco Azteca, Grupo Salinas Mexico
Authors registered in the RePEc Author Service: Rajagopal

No 2007-07-MKT, Marketing Working Papers from Tecnológico de Monterrey, Campus Ciudad de México

Abstract: This paper attempts to critically examine the available literature on the subject, discuss a model that provides a managerial framework for analyzing the variables associated with customer value, and to identify potential research areas. The discussion draws conceptual impetus from new technologies in banking services through self service technologies in banking as a tool for optimizing profit. The discussion in the paper also analyzes the main criteria for successful internet-banking strategy and brings out benefits of e-banking from the point of view of banks, their technology and customer values and tentatively concludes that there is increasing returns to scale in the bank services in relation to the banking products, new technology and customer value.

Keywords: Self service technology; retail banking; customer value; profit optimization (search for similar items in EconPapers)
JEL-codes: G21 M31 O14 O33 (search for similar items in EconPapers)
Date: 2007-12
New Economics Papers: this item is included in nep-ban and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://alejandria.ccm.itesm.mx/egap/documentos/2007-07-MKT.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 500 Can't connect to alejandria.ccm.itesm.mx:80 (No such host is known. )

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ega:wpaper:200707

Access Statistics for this paper

More papers in Marketing Working Papers from Tecnológico de Monterrey, Campus Ciudad de México Contact information at EDIRC.
Bibliographic data for series maintained by Amaranta Arroyo ( this e-mail address is bad, please contact ).