Lessons learned: advantages and disadvantages of mixed method research

Mary A. Malina, Hanne S.O. Nørreklit and Frank H. Selto

Qualitative Research in Accounting & Management, 2011, vol. 8, issue 1, 59-71

Abstract: Purpose - The purpose of this paper is first, to discuss the theoretical assumptions, qualities, problems and myopia of the dominating quantitative and qualitative approaches; second, to describe the methodological lessons that the authors learned while conducting a series of longitudinal studies on the use and usefulness of a specialized balanced scorecard; and third, to encourage researchers to actually use multiple methods and sources of data to address the very many accounting phenomena that are not fully understood. Design/methodology/approach - This paper is an opinion piece based on the authors' experience conducting a series of longitudinal mixed method studies. Findings - The authors suggest that in many studies, using a mixed method approach provides the best opportunity for addressing research questions. Originality/value - This paper provides encouragement to those who may wish to bridge the authors' ideological gaps and to those who are actively trying to do so.

Keywords: Qualitative research; Quantitative research; Research methods (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eme:qrampp:v:8:y:2011:i:1:p:59-71

DOI: 10.1108/11766091111124702

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