Correlation of Logistics and Marketing Functions in Modern Russia

Guzelbaeva Gulshat Talgatovna, Novikov Dmitry Sergeevich and Astafieva Liliya Kabirovna

European Research Studies Journal, 2017, vol. XX, issue 2A, 140-149

Abstract: The aim of the article is to consider the correlation of logistics and marketing functions, which consists in the rather simple phrase: Marketing creates support and increases the demand and Logistics provides it by creating of various systems and schemes of goods traffic (rival and non-rival form) and controlling their passage.The relevance is that for successful modern business management there is a need to establish an effective system of interaction between marketing and logistics, which requires paying attention to the problems arising in the framework of this cooperation, as well as on the possibility of leveling.

Keywords: Logistics; Marketing; Merchandising; Planning; Design; Supply; Control; Management (search for similar items in EconPapers)
JEL-codes: D22 M31 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xx:y:2017:i:2a:p:140-149

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