Role of Staff Marketing in Increasing Business Performance

V.A. Bondarenko, N.V. Demyanchenko, O.V. Ivanchenko and O.N. Mirgorodskaya

European Research Studies Journal, 2017, vol. XX, issue 3B, 320-325

Abstract: The paper reveals the role of staff marketing as a specific measure of increasing market versatility and performance. As a result, authors highlighted actual human and social capital theories as well as their reference to the staff marketing.The paper provides with recommendations on assigning the staff loyalty programs with productive labor motivation of creative and non-creative employees.

Keywords: Staff marketing; motivation; human capital; social capital; business activity (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:ers:journl:v:xx:y:2017:i:3b:p:320-325

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