The Behavioralist as Policy Designer: The Need to Test Multiple Treatments to Meet Multiple Targets

Robert Hahn, Robert Metcalfe (), David Novgorodsky () and Michael Price

No 2016-05, Experimental Economics Center Working Paper Series from Experimental Economics Center, Andrew Young School of Policy Studies, Georgia State University

Abstract: We explore Tinbergen's fundamental insight that policymakers need at least as many policy instruments as targets. We extend this idea using a large natural field experiment in water resource management. We use social comparisons and loss-framed messages to help achieve two goals of our partner utility: getting consumers to purchase drought-resistant plants and reducing water use. Our results show that seemingly related behavioral instruments can affect different household decisions. By themselves, social comparisons and loss framing have no significant impact on the number of rebate requests; when combined, however, they lead to a 36% increase in requests. Only loss framing leads to a significant increase in the purchase of drought-resistant plants, and only the social comparison reduces water consumption. These results highlight the importance of testing different combinations of instruments, particularly when policymakers have multiple goals and the relationship between instruments and goals is uncertain.

Keywords: technology adoption; loss aversion; social norms; water conservation (search for similar items in EconPapers)
JEL-codes: D12 H41 Q25 (search for similar items in EconPapers)
Pages: 52
Date: 2016-11
New Economics Papers: this item is included in nep-cbe and nep-upt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

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Working Paper: The Behavioralist as Policy Designer: The Need to Test Multiple Treatments to Meet Multiple Targets (2016)
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