Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal

Kumar Bhatta, Yasuo Ohe and Adriano Ciani
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Kumar Bhatta: Department of Food and Resource Economics, Chiba University, Chiba 271-8510, Japan
Yasuo Ohe: Department of Agribusiness Management, Tokyo University of Agriculture, Tokyo 156-8502, Japan
Adriano Ciani: World Friendship Association of Rural Areas (AMAR-WFARA), Perugia 06125, Italy

Agriculture, 2020, vol. 10, issue 6, 1-17

Abstract: Despite Nepal’s agritourism strategies for promoting agrarian villages, agritourism has not yet gained popularity. Based on two different surveys conducted in August 2017 and January 2019, we explore the agritourism development strategies and the agritourism potential for Phikuri village, an agrarian village in Nepal. Using a strengths, weaknesses, opportunities, and threats (SWOT) matrix, we explore four main strategies and 15 sub-strategies. The four main categories are as follows. A maxi-maxi strategy characterised by strengths and opportunities, a maxi-mini strategy characterised by strengths and threats, a mini-maxi strategy characterised by weaknesses and opportunities, and a mini-mini strategy characterised by threats and weaknesses. A quantified SWOT matrix of the estimated total value of the internal and external factor evaluation matrices reveals that Phikuri village has more strengths than weaknesses and more opportunities than threats. We statistically compare the opinions of three different groups, organised by gender, age, and occupation. The results reveal statistically significant differences in the opinions of men and women, younger and older generations, and public and private workers. This study also shows that women are critical for agritourism development, even in a male-dominated society.

Keywords: agritourism; developing country; human resources; role of women; SWOT strategies; Nepal (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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