Influence of Consumer Landscape on Place Attachment in Agritourism—The Case of Huatung, Taiwan

Ching-Cheng Shen, Dan Wang and Jennifer Pasion Loverio ()
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Ching-Cheng Shen: Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No.1, Songhe Rd., Xiaogang District, Kaohsiung City 812301, Taiwan
Dan Wang: Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No.1, Songhe Rd., Xiaogang District, Kaohsiung City 812301, Taiwan
Jennifer Pasion Loverio: Department of Hotel, Restaurant and Institution Management, College of Home Economics, University of the Philippines-Diliman, Quezon City 1101, Philippines

Agriculture, 2022, vol. 12, issue 10, 1-15

Abstract: The offerings and demand for agritourism have increased in the past four decades as farms seek to expand and diversify their income and urban dwellers pursue a slower pace during travel. Taiwan’s Huatung area organic agricultural tourism is an environmentally friendly type of tourism that has emerged in recent years, and more and more tourists are engaged in agricultural tourism. Developing the landscape resources of organic agricultural tourists to make them stand out and attract more tourists is not an easy task. This research establishes a comprehensive model to explore how the consumer landscape (LAN) affects place attachment (PAT), with attention recovery theory (ART) as a mediating variable. A quantitative questionnaire survey was conducted, and the LISREL was used as an analysis tool to verify the relationship between variables. The result shows that attention restoration substantially influences PAT, and the LAN positively affects attention restoration and PAT. In addition, this research found that the impact of LAN on PAT through attention recovery was more significant than that of LAN directly, which verified that attention recovery was an important mediating variable. The findings not only break through the theoretical gap but also provide practical suggestions for developing organic agriculture.

Keywords: consumer landscape (LAN); attention restoration; place attachment (PAT); agricultural tourism; attention restoration theory (ART) (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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